Increasing acquisition using WhatsApp invitation feature

Turned every happy user into a referral channel — one tap, one message.

Role
Company
Tools

Context

Duruper needed a simple way for existing users to bring new candidates onto the platform without adding friction to the acquisition journey.

What I did

I worked on planning and designing a WhatsApp-based onboarding flow that allowed users to create and access their Duruper account directly through WhatsApp. The flow streamlined key steps such as name and email confirmation, allowing users to move from WhatsApp to their Duruper account in just a few clicks.

Impact

Reduced friction at the top of the acquisition funnel, making Duruper easier to discover and start using for users less comfortable with traditional digital onboarding. The feature was designed to improve onboarding completion and drive user acquisition by meeting users on a platform they already use. Average signup time reduced from ~3 minutes to 15–30 seconds!