Tracking acquisition & attribution of signups in Duruper

Every signup finally had a story about where it came from.

Context

We knew how many users were signing up, but not always where those users were coming from or which acquisition channels were actually working.

Designed the acquisition tracking and attribution logic to connect signups back to their sources, campaigns and referral paths.

Made acquisition measurable end-to-end, giving the team a clearer picture of which channels were bringing in users.