Referral
Built the referral system behind the growth loop — not just another “invite your friends” button.
- Role Product Manager
- Company Duruper
- Tools Figma, Product Analytics, Product Strategy
Context
We wanted referrals to become a structured part of Duruper’s growth and rewards ecosystem, rather than a one-off feature.
What I did
Defined how referral codes are issued, shared and attributed, and how referrals connect with the broader point-management system — including different referral code types and use cases.
Impact
Created the foundation for a measurable referral loop that could reward users, track successful referrals and scale as part of Duruper’s acquisition strategy.