Revenue, acquisition, activation, funnel & trends — all in one place
One dashboard so nobody had to ask “how are we doing?” in Slack again.
- Role Product Manager
- Company Duruper
- Tools GA4, GCS, SQL, Product Analytics, Data Visualization
Context
Business metrics were spread across different sources, making it difficult to get a quick view of what was happening across the product.
What I did
Defined the key metrics, funnel stages and trends that mattered, then brought them together into a single product and business dashboard.
Impact
Gave the team one shared view of performance — making it easier to spot changes, ask better questions and make decisions from data.